Phenomenon started in 2004 and debuted in Tokyo Fashion Week since 2010 Fall/Winter. Its design reflects the more daring sartorial tastes of the Tokyo avant-garde and streetwear. Outerwear and casual separates come in a dizzying variety of natural, graphic prints and solid colors. Reinterpreting bomber jackets, distressed pants, denim pieces and robe cardigans and hooded rain wear. Phenomenon offers a fresh take on optimistic womenswear.